Ngoc Lan Cable
Branding - Identity Design
Ngoc Lan Cable is a brand with over 30 years of experience in supplying electrical network solutions domestically and providing manufacturing services for overseas partners (Southeast Asia and the Pacific region).
Redesigning the brand identity revolves around creating an image of a professional, innovative, and breakthrough brand emerging in the market. As the current brand identity (over 30 years old) is no longer aligned with the communication direction and development trends of the new target audience